Scale and Speed refers to the globalization potential for the
service area and domain in the current scenario, and is an indicator of the
value creation potential by globalization.
Leadership refers to the act of a merger/acquisition creating
a leader in the market, or enhancing the leadership of an existing leader in
the space.
Leverage denotes gaining a competitive advantage in terms of a
new value proposition, enhanced portfolio of offerings, access to new clients,
and new geographies & markets.
Margin signifies the inherent margins in the service
area(s)/domain(s). For example a call center business will have lower margins
compared to high end analytics.
The area contained within the rectangle is a measure of the overall "Worth"
of the deal. For example, a deal that creates a leader in the space in terms of
the size and/or expertise and creates an attractive value proposition
(Leverage) in a high margin space (Margin), with the globalization potential
(Scale and Speed) being significant, will be a "High Worth" deal.

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